FACULTY PROFILE
Abdul Mannan
Lecturer
MS (Management Sciences)
My highest qualification is MS (Marketing) from Comsats Institute of Information Technology, Sahiwal. Research interests are social marketing, environmental marketing, consumer behavior etc.
PUBLICATIONS :
JOURNAL PAPERS
| 1 | 2014 |
Sabir, I., Aziz, S., Mannan, A., Bahadur, W., Farooq, R., & Akhtar, N. (2014). Cause' Attributes and Consumers' Purchase Intention: Empirical Evidence from Telecommunication Sector of. Pakistan. International Review of Management and Business Review, 3(1), 364-375. (External link) |
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