DR. Sobia Abid

Assistant Professor

PhD Communication Studies

She is a PhD in Political Communication from University of Gujrat, Pakistan and a trained media broadcast professional who worked as professional journalist and TV producer for more than 5 years before starting her career as academician. She has done M.A mass communication (Theory and Research specialization) and M.Phil communication studies (Professional Track) from Institute of Communication Studies, University of the Punjab and got training for FM broadcasting from “Inter News International” and PU FM104.6 also produced and presented different programs and transmissions at PU FM 104.6 as a volunteer. She worked with Rafi Peer Theatre Workshop as media coordinator for prestigious World performing arts festivals in Lahore and also worked with Media expansion limited as Magazine Editor for few months. She has joined Express News TV channel’s launch team in 2007 as an Associate Producer and got training from international media trainers. In 2011 she got selected as Lecturer at PPSC (Punjab Public Service Commission) and at University of Gujrat at the same time so she joined Center for media and communication studies, university of Gujrat as Lecturer BPS-18 and served there till January 2020. At university of Gujrat she was part of Faculty exchange program of UOG with Oklahoma University, USA and visited Gaylord College of Journalism, OU, USA for a semester as a research associate. That was a comprehensive visit including visit of International media organizations, Community colleges, Universities and global Advertising Agencies in Texas, Oklahoma and New York. Her research work is presented and published at national and international level. She taught and supervised thesis and projects of BS, Masters and M.Phil programs. Her major subjects for teaching and research are TV production, Broadcast journalism, Online Journalism, Social media, Public relations and Advertising theory and practice, media entrepreneurship and media management and marketing and Mass media theories. She designed different course contents which were approved by HEC’s curriculum committee. Her PhD dissertation is covering the area of political entertainment and political communication that is “political entertainment and Audience perception: Role of TV comedy in framing the political issues of general elections in Pakistan.”The multiple teaching experiences, professional proficiency in the media field and research activities are the unique qualities of her career. Her interest for co curricular activities were evident from student life and as an orator and script writer she managed to coordinate closely with student service center, UOG and all student societies. Media society of UOG named “Journalism Streak” was founded and supervised by her in 2016 till 2020 and got appreciation letter from university management for organizing “Kath18” 1st Olympiad in UOG . Her students won Business plan competitions for UOG Business Incubation Center (BIC) and she also got appreciation letters for event management throughout her academic career.

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